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Jollie Goods
Jollies is a more-than-profit initiative that aims to provide high-quality products as a means to helping Britain's homeless communities. Started by a first year student at Exeter University, the concept is built around helping the homeless; when you buy a pair of Jollies socks, a pair is given to a homeless person in your area.

seeDATA created a new brand to position Jollies in its target market. After the brand was created, the socks that remain their core product received a design update and this followed into the creation of printed stationery, packaging and an ecommerce website.
Launched in November 2012, Jollies have seen great success in both sales and their impact on the homeless community. seeDATA are proud to have helped in this remarkable initiative.

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